- 1288 East 850 North, Tooele UT 84074
We help aviation companies sell products and services in the aviation industry.
We do this through consulting and our Aviation Marketing Master Class. We provide custom consulting engagements with a limited number of clients to help companies replace “random acts of marketing” with performance-based, results-oriented, measurable marketing systems that include components of inbound, content, and direct response marketing that are far more cost-effective than the brand-based marketing traditionally used in the aviation industry.
Our Master Class includes a consortium of aviation sales and marketing professionals, working together to share what works in the volatile aviation market.
Our clients include the very best aircraft sales, training, maintenance, management, charter and component manufacturers; as well as service providers like insurance, finance and human factors service providers.
How did we get into this business?
John Williams and I (Paula Williams) started our aviation marketing company, ABCI (short for Aviation Business Consultants International, LLC – you can see why we use the short form!) with the idea of bringing scientific, disciplined, direct-response style marketing to the aviation industry.
Our first clients, including Dallas Jet International, Special Services Corporation, and AeroStar Training Services, were surprised by the number of “inbound” leads they acquired. These leads found our clients through high-quality “information bait,” such as ebooks and articles that we had carefully set up in custom, campaign-based marketing systems. Their salespeople had a reliable inflow of leads acquired through advertising with measurable “calls to action.”
ABCI now includes a systematic approach that combines the most applicable practices and tools from several partners, including
- GKIC (the Glazer-Kennedy Inner Circle – an innovative marketing group specializing in “Magnetic Marketing.)
- Sandler Sales – the leader in low-key but effective business-to-business sales training and systems.
- Infusionsoft – the best customer relationship management (CRM) system for small and medium-sized businesses.
We control and change the odds for aviation companies that implement our systems. There is no magic here – it logically follows that if you consistently acquire a reliable pipeline of prospects interested in your topic, educate them and treat them respectfully by providing them with an array of intelligent content delivered in ways they like and appreciate, you’ll have more opportunities to make sales.
This approach is proven in other industries, such as finance and education, but it’s still considered innovative in aviation. And we’re the only company that provides the whole array of services required. Depending on the client, this might include website development and implementation, search engine optimization, email marketing, books, articles, press releases, trade show appearances and more.
Through limited consulting engagements with selected aviation clients, and through our Marketing Master Class, we engage in our mission:
To make business aviation profitable again, one company at a time.
Put even more simply, we help people sell products and services in the aviation industry.
- Marketing Automation
- Sales Pipeline Design/Management
- Search Engine Optimization (SEO)
- Inbound Marketing
- Content Marketing
- Aviation Articles
- Direct Mail
- Press Releases
- White Papers
- Case Studies
- Online Marketing
- Web Content Development
- Social Media Marketing
- Email Marketing
- Brand Strategy
- Product Life Cycle
- Complete Marketing System Setup (DIY or Automated)